CHARLOTTE, N.C. (May 14, 2011) — The NASCAR community has united to support disaster relief efforts across the southeastern United States in the wake of recent tornadoes and other weather disasters.
Pledging more than $400,000 in donations and supplies to help those affected by these events, the NASCAR community contribution is being led by a donation of $250,000 to the American Red Cross by The NASCAR Foundation.
Through The NASCAR Foundation launch of its newest platform, NASCAR Unites, the entire motorsports community helped raise money through online donations made in exchange for NASCAR Unites wristbands.
Tracks, teams, sponsors, drivers and NASCAR fans pledged their time, money and supplies to aid those in need. Highlighting those efforts were:
NASCAR Race Tracks
· Talladega Superspeedway pledged more than $100,000 and held fan events and auctions to help those in its surrounding community.
· Auto Club Speedway, Chicagoland Speedway, Michigan International Speedway, Phoenix International Raceway, Homestead-Miami Speedway and Watkins Glen International contributed exclusive race track experiences to the NASCAR Unites Disaster Relief auction in conjunction with Talladega Superspeedway. The Auction closes at 11:59 PM on May 16. Fans can bid on these experience packages by logging on to NASCAR.COM/Unites.
· Atlanta Motor Speedway donated $1.00 to the American Red Cross from each Friday Night Drags grandstand ticket sold during the season opener on April 29. The event raised $5,362 for the American Red Cross.
· Bristol Motor Speedway’s Race to Relief created 24 hours of awareness by allowing fans to donate money in exchange for a chance to drive on the track. In addition, BMS donated a percentage of tickets sold for their IRWIN Tools Night Race weekend.
· Darlington Raceway donated $1,000 to the American Red Cross and provided a VIP ticket package to support Talladega Superspeedway’s fundraising efforts.
· Motor Racing Network led efforts to collect donations and supplies with the help of several race teams including Hendrick Motorsports, Joe Gibbs Racing, Michael Waltrip Racing, Red Bull Racing, Richard Childress Racing and Stewart-Haas Racing.
Red Bull Racing and Hendrick Motorsports provided transporters to deliver approximately 70,000 pounds of items
to a town in Alabama impacted by the recent tornadoes.
Following the North Carolina tornadoes, members of the No. 48 Hendrick Motorsports team visited the devastated Lowe’s store in Sanford. The team met affected Lowe’s employees and volunteered at the Salvation Army.
NASCAR Drivers and Driver Charities
The Ryan Newman Foundation collected supplies for displaced pets and transported these to the region for distribution.
The Denny Hamlin Foundation pledged proceeds from its recent charitable event in Richmond to the American Red Cross efforts.
Jeff Gordon Children’s Foundation raised more than $5,000 to help with children’s items, such as baby food, socks, underwear, diapers and wipes.
Speedway Children’s Charities Charlotte Chapter collected items for Raleigh Salvation Army to support disaster relief efforts as a result of the April storms in the area.
Anheuser-Busch, sponsor of Kevin Harvick’s No. 29 Chevy Malibu donated approximately 800,000 cans of water in eight U.S. states to support relief efforts associated with storms, tornadoes, wildfires and floods.
Ricky Stenhouse, Jr. ran a special NASCAR Unites paint scheme during the NASCAR Nationwide Series race in Dover in support of flood relief efforts in his home state of Mississippi.
The Women’s Auxiliary of Motorsports will host several events in the upcoming months and has made a one-year commitment to assist individuals within the NASCAR community in the rebuilding process. WAM will host a Charity Bingo Night at The Pavilion at Tom Johnson Campground at zMAX Dragway May 24th. WAM also partnered with Venturini Motorsports, Creative Business Solutions, and WAAX-570 AM Radio in Gadsden, Alabama to help generate children clothes and basic household items for those in need throughout the communities affected.
NASCAR Media Partners/Industry Sponsors
NASCAR media partners Motor Racing Network, SPEED, ESPN, SIRIUSXM and FOX have dedicated coverage to the NASCAR relief efforts.
Hendrick Motorsports partner Time Warner Cable held a telethon to generate donations toward Red Cross tornado relief efforts in North Carolina. Rick Hendrick, Jimmie Johnson, Mark Martin, Chad Knaus and Steve Letarte appeared in television segments and online videos to encourage donations.
The Home Depot Foundation created a $1 million weather impact fund to aid relief, recovery and rebuilding efforts in response to the recent storms throughout the Southeast, which includes a $250,000 donation to the American Red Cross.
“The entire NASCAR community has embraced the central purpose of NASCAR Unites,” said The NASCAR Foundation Chairwoman Betty Jane France. “We are striving toprovide assistance to those communities in the Southeast that have been severely affected by the recent disasters. Our efforts show the positive impact our sport can have when called into action. We have a responsibility to help out, and we are proud to do so.”
To find out more and to donate, visit NASCAR.COM/Unites.
About The NASCAR Foundation
The National Association for Stock Car Auto Racing Inc., (NASCAR) launched The NASCAR Foundation in January 2006. The Foundation is a 501(c) (3) non-profit entity that embodies the compassion of the NASCAR family and its commitment to serving communities. The NASCAR Foundation seeks to raise funds and increase volunteerism to support nonprofit charities and charitable causes throughout the nation with an emphasis placed on initiatives that affect the ability of children to live, learn and play.
The NASCAR Foundation recently launched NASCAR Unites, a campaign focused on raising $1 million and generating one million volunteer hours for children’s charities. For more information on The NASCAR Foundation and NASCAR Unites, please visit the website: WWW.NASCAR.COM/foundation and WWW.NASCAR.COM/Unites.
About NASCAR Unites
NASCAR Unites is an industry initiative led by The NASCAR Foundation that creates an opportunity for NASCAR fans, drivers, teams, tracks, sponsors and more to unite to make a difference in children’s lives around the nation. NASCAR Unites engages the sport in a collaborative effort and provides fans 2 million ways to unite by generating $1 million and one million volunteer hours for children’s causes.
For additional information, contact:
Tom Sullivan, NASCAR Integrated Marketing Communications, (704) 348-9613 or email@example.com
–NASCAR press release
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