If you have been coming back to troubleinturntwo.com looking for a new blog entry from me, let me offer my apologies. Work had required me to travel one week to San Francisco, and then the next week to Boca Raton, Florida. Had some good meetings and got to see some interesting things. The items I saw were not troubleinturntwo.com interesting, but it was a good time. With that out of the way and life finally getting back to normal, the blogging hiatus is over as of this article.
I have written over some weeks about empty seats at Sprint Cup races. Even the mighty Bristol Night Race did not achieve a sellout. Very close to having all seats filled, but they were not. Two items to discuss here on how to get people back in the seats. One item is how NASCAR is going to address the issue, and another is from a media outlet.
NASCAR has decided that it is not effectively communicating with the fan base and has completely scrapped its communication department and started over. There is not a whole lot of news of how they are going to better get the message of NASCAR racing out to the fan base. I have no idea if this is going to make any good or not. NASCAR is so disconnected from its fan base right now, they are probably not sure who is their fan and who is not. So will this put more fans in the seats next year when their new message is up and running, probably not. Keep in mind this is coming from the same people that said TV ratings were down because start times were not consistent for the races. Start times have nothing to do with people not watching. It comes down to product.
So what is a media blow hardâ€™s answer to putting fans back in the seats, blackout the television broadcast locally if the race is not sold out. Wow, slap the fans in the face even more. Bob Margolis in his blog likened this to â€œtreat NASCAR fans with the same level of respect the NFL fans are givenâ€. Not sure how exactly he means that to go, but what a moron. How is that going to work when the Sprint Cup Series goes to Martinsville or Darlington? You can even throw Bristol in there as well.
Ten years ago NASCAR was known for access to the drivers and the series. You had the opportunity to buy a pit pass for a reasonable price, walk next to drivers, and get autographs. The tracks then found out they could make money by charging higher amounts for those passes. Drivers began to get irritated with fan interference via volumes of fans in the pit area. NASCAR then introduced the Hot Pass for the pit area. Accessibility to the drivers and teams by the fans dried up. Fans have lost a lot of their ability to get close to their racing heroes, now Margolis wants you to miss seeing them on TV.
There is really no need to go any further than to say if a rule like the blackout for no sellout was put in place, close up shop on NASCAR and find something else to do. We will turn this site into a cup cake baking site or something like that if this is instituted. Whatâ€™s next, Pay Per View races?
Races this week are in Atlanta for NASCAR and Kentucky for the IZOD IndyCar Series. This will be the last chance in Atlanta for a couple of drivers to get into position for a chance to get in the Chase when Richmond rolls around. It could be interesting to see how some of these teams approach this race and what strategy is used during the race. The IndyCar race could be interesting to see what happens with Will Power. He gave up a lot of points in Chicago last week.
Have a great Labor Day weekend!